Happy International Women's Day!

March 8, 2018

In relation to International Women's Day, it seems that Spotify wants to create playlists that balance out between women and men and if you listen to more of one gender to equalize your playlist.

 

The feature 'Smirnoff Equaliser; is Spotify's first collaboration with Smirnoff; which is no surprise considering Smirnoff are a massive support towards equality movements whether it be gender or sexuality etc.

It is thought that the feature's launch has come as a result of Spotify's yearly statistics in 2017, which showed men dominating the charts.

Do you think that this is a good idea, or should Spotify and Smirnoff have just left the decision down to users to decide?

 

 

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