In a new Nike advertisement campaign we can see some of our much loved Grime artists promoting Nike’s newest campaign ‘Nothing beats a Londoner’. Skepta, Giggs, Jorja Smith and Big Shaq were seen in Nike's new campaign, which is all about getting people involved in sports around London (N5 to SW15.) The sporting activities range from golf to skating. In the advertisement, you can see Skepta cycling around London as well as Big Shaq playing rugby and that is just to count a few sporting activities that were included in this piece.
If you want to ‘unlock the city’ with Nike and be involved then all it involves is downloading the app and then you can access the information on where and when the events are. There’s a map that shows what events you can go to with unlocked padlocks above them. It’s only for this half term as we can tell so far so get involved now!